Sponsorship Level

The price and age limit of sponsorship

Return on rights and interests

Global strategic
cooperative partners

30 million / year
5 years as the
starting point

1. The industry (limited to 3 product categories) is exclusive
2. Interests and rights of highest level cooperative partner of the Bird's Nest stadium
3. The cooperative partners'rights and interests of self-organized events in the Bird's Nest
4. Advertising rights and interests during the art & sports activities
5. One regional title sponsorship rights (including brand display) or the title sponsorship
rights of an independent activity, enjoy the interests of title sponsor
6. Diamond box

Strategic cooperative partners

20 million / year
5 years as the
starting point

1. The industry (limited to 2 product categories) is exclusive
2. Interests and rights of cooperative partner of the Bird's Nest stadium
3. The cooperative partners'rights and interests of self-organized events in the Bird's Nest
4. Advertising rights and interests during the art & sports activities
5. Diamond box

Cooperative
partner

Regional title
sponsorship
cooperative partner

12 million / year
3 years as the
starting point

1. The industry (limited to one product category) exclusive
2. One regional title sponsorship rights (including brand display)

Title sponsorship
cooperative partner
of project

12 million / year
3 years as the
starting point

1. The industry (limited to one product category) exclusive
2. The cooperative partner interests of the Bird's Nest stadium
3. The title sponsorship rights of an independent activity, enjoy the interests of title sponsor
4. The venue advertising interests during art & sports activities
5. Platinum box

Cooperative
partner

10 million / year
3 years as the
starting point

1. The industry (limited to one product category) exclusive
2. Cooperative partners'rights and interests of the Bird's Nest stadium
3. The venue advertising interests during art & sports activities
4. Gold box

Exclusive supplier

Exclusive supplier
of the Bird's Nest

5 million / year
Supply for specified products
free according to the demand
within the contract period from
1 year as the starting point

1. The product (limited to one product category) exclusive
2. The supplier's rights and interests of Bird's Nest-including the annual joint
stadium sponsor LOGO wall display, excluding the right to use the image (which can
be purchased separately)
3. Exclusive supplier's rights and interests in self-organized events in the Bird's Nest

The supplier of
the Bird's Nest

1 million / year
Supply for designated products for
free according to the demand
during contractual period
1 year as the starting point

1. The product (limited to one product category) exclusive
2. Rights and interests of suppliers of Bird's Nest-including the annual joint stadium
sponsor LOGO wall display, excluding the right of image use (which can be purchased separately)

Box Area(㎡)

Seats Quantity(pcs)

Cooperative Price(10,000 Yuan)
(including admission ticket)

Cooperative Price(10,000 Yuan)
(excluding admission ticket)

Class-A

60-99

40-60

158-199

80

Class-B

61-64

40

126-127

60

Class-C

27-30

15-18

43-46

20

Class-D

27-35

15-20

42-58

18

Class-E

27-52

12-45

29-56

15

Class-F

28-31

18-20

23-24

10